Noor Clinics
Demo

Marketing

Bringing customers back, keeping the reputation worth having, and never sending anything to a list without you.

Booked from marketing
52
104,885 EGP of treatment, at the average ticket
Spent on marketing
35,563 EGP
21,680 EGP on campaigns · 13,883 EGP on social ads
Cost to acquire a customer
138 EGP
everything spent, across the 258 new customers this month
Returning customers
76%
of appointments this month · 258 were first visits
Google rating
4.43
up from 4.03 twelve weeks ago
Reviews left
62
6.2% of the 1,004 asked
Reviews not replied to
26
58% of this month's reviews have a public reply
Waiting on you
2
952 customers would be messaged

Marketing automations

5 of 5 running
890 runs this month
Content Engine

Drafts the week's posts for every channel, for you to approve.

36
runs this month
4% of the department's runs
Comment Desk

Answers comments and DMs on your posts, and passes on the ones that need you.

396
runs this month
44% of the department's runs
Review Requester

Asks happy customers for a Google review at the right moment.

312
runs this month
35% of the department's runs
Review Replier

Drafts a reply to every new review, in your voice.

125
runs this month
14% of the department's runs
Competitor Watch

Tracks competitors' prices, offers and posts, and sends you what changed.

21
runs this month
2% of the department's runs

Active campaigns

out there now
21,680 EGP spent · 52 booked

  • Six-month dental recall

    Sending

    211 customers due a six-month check-up

    VIP Recall · WhatsApp

    Approved on Sunday. Everybody due a check-up gets one message, once, and then it stops.

    Spent
    1,480 EGP
    of 2,200 EGP
    Sent
    148
    Booked
    41
    Per booking
    36 EGP

  • Referral credit

    Always on

    Every customer who finishes a package

    Referral Loop · WhatsApp, after the last session

    19 credits issued this month and 11 redeemed. It runs on its own and has no end date.

    Spent
    15,400 EGP
    of 28,000 EGP
    Sent
    19
    Booked
    11
    Per booking
    1,400 EGP

  • Clinic posts

    Scheduled

    Twelve posts queued for the next three weeks

    Content Recycler · Instagram · @noorclinics

    Rescheduled around the public holiday without being asked. Nothing here is attributed to a booking.

    Spent
    4,800 EGP
    of 9,000 EGP
    Sent
    12
    Booked
    —
    Per booking
    —
Coming up

Planned campaigns

drafted and waiting · nothing reaches a list until you say so
31,780 EGP budgeted · 2 need you

  • HydraFacial — lapsed customers

    Needs your approvalBroadcast

    340 Sheikh Zayed customers who last booked over 90 days ago

    Broadcast Desk · WhatsApp broadcast · starts as soon as you approve it

    Sheikh Zayed HydraFacial bookings fell to 14, against a six-week mean of 23.6.

    Budget
    3,400 EGP
    Audience
    340

  • Quiet for 90 days

    Needs your approvalWin-back

    612 customers across all four branches who have not booked since June

    VIP Recall · WhatsApp · starts as soon as you approve it

    Nothing has been sent to them since they stopped coming. At the average ticket they are worth 1.2m EGP.

    Budget
    6,120 EGP
    Audience
    612

  • Autumn laser package

    PlannedSeasonal

    890 customers who have had a single laser session and never returned

    Broadcast Desk · WhatsApp + Instagram · starts 1 October

    Laser sells hardest once the summer sun is over. Drafted now so it is ready rather than late.

    Budget
    8,900 EGP
    Audience
    890

  • Whitening before the holidays

    PlannedSeasonal

    1,240 dental customers seen in the last eighteen months

    Broadcast Desk · WhatsApp · starts 18 November

    Whitening books three weeks ahead of the holidays every year. The list is built and waiting.

    Budget
    12,400 EGP
    Audience
    1,240

  • Birthday message

    PlannedSeasonal

    Roughly 96 customers a month, on the day

    VIP Recall · WhatsApp · starts when you switch it on

    No offer in it, just the message. Drafted after you asked whether it was worth doing.

    Budget
    960 EGP
    Audience
    96
Where the money went

Spend

this month · every campaign and every ad account
35,563 EGP
Spent35,563 EGPthis month
On campaigns21,680 EGPmessages, credits, boosts
On social ads13,883 EGPInstagram, Facebook, TikTok
Per new customer138 EGP258 new customers
WhereSpentOf budgetBookedPer booking
Referral creditReferral · WhatsApp, after the last session
15,400 EGP
55%111,400 EGP
Instagram adsboosted posts · 12,000 EGP a month
6,800 EGP
57%—not attributed
Clinic postsContent · Instagram · @noorclinics
4,800 EGP
53%—none yet
Facebook adsboosted posts · 7,500 EGP a month
4,250 EGP
57%—not attributed
TikTok adsboosted posts · 5,000 EGP a month
2,833 EGP
57%—not attributed
Six-month dental recallRecall · WhatsApp
1,480 EGP
67%4136 EGP

Ads are not credited with bookings they cannot be traced to, so their cost shows up in the cost of acquiring a customer rather than against a booking.

Where customers come from

How new customers found you

this month · in their own words
258 new
  • A friend or family member88 · 34%
  • Searched on Google57 · 22%
  • Instagram49 · 19%
  • Walked or drove past26 · 10%
  • Sent by another doctor20 · 8%
  • An ad13 · 5%
  • Did not say5 · 2%

Self-reported, so it is what customers remember rather than a tracked path — and it adds up to the new-customer count exactly.

New and returning

this month · who the appointments were
76% returning
833 returning258 first visit
BranchReturningFirst visitShare returning
Sheikh Zayed27396
74%
6th of October19676
72%
New Cairo21573
75%
Mohandessin12240
75%

The share of returning customers is the test of whether marketing is building something or renting attention one campaign at a time.

Social

Instagram

@noorclinics
Followers
18,420
+291 this month
Reach
36,550
accounts reached
Engagement
3.4%
4 posts a week
Ad spend
6,800 EGP
12,000 EGP a month
Best post

“Before and after: three sessions of laser”

reached 21,300 accounts

Facebook

Noor Clinics
Followers
31,600
+91 this month
Reach
23,460
accounts reached
Engagement
1.1%
3 posts a week
Ad spend
4,250 EGP
7,500 EGP a month
Best post

“We are open late on Thursdays in New Cairo”

reached 9,800 accounts

TikTok

@noorclinics
Followers
6,240
+472 this month
Reach
66,300
accounts reached
Engagement
6.8%
3 posts a week
Ad spend
2,833 EGP
5,000 EGP a month
Best post

“What a HydraFacial actually feels like”

reached 88,400 accounts

What worked

Which message worked

reply rate, best first
  • 1Referral credit74%

    “Thank you for finishing your package. Here is 1,400 EGP off for anyone you send our way.”

    14 replies from 19 sent

  • 2Six-month dental recall43%

    “It has been six months since your last check-up — we have Thursday and Saturday free this week.”

    63 replies from 148 sent

Reputation

Rating, twelve weeks

the running average of every review
4.03 → 4.43
4.11
−11
4.18
−10
4.20
−9
4.25
−8
4.30
−7
4.35
−6
4.37
−5
4.40
−4
4.41
−3
4.41
−2
4.42
−1
4.43
now

Scaled to the movement, which runs 4.09 to 4.45. A rating is the average of everything ever left, so it moves slowly in both directions — which is the argument for asking every customer rather than the happy ones.

BranchRatingReviewsRouted
Sheikh Zayed4.49182
6th of October4.47191
Mohandessin4.4380
New Cairo4.34171

What customers wrote

this month · newest first
4 went to a manager
  • Yasmin Barakat
    6th of October · today

    “Fine, though I had to ask twice for the receipt.”

  • Jana El Masry
    6th of October · today

    “Parking was easy and the appointment ran to time.”

  • Salma Shokry
    Sheikh Zayed · today

    “Third session and the results speak for themselves.”

  • Nourhan Soliman
    New Cairo · today

    “Price I was quoted was not the price I paid.”

    Under four stars — routed to the branch manager, not published.

  • Malak El Kholy
    Sheikh Zayed · 1d ago

    “Dr. El Kholy was excellent and I was seen on time.”

  • Sara Wassef
    Sheikh Zayed · 1d ago

    “Parking was easy and the appointment ran to time.”

  • Habiba Fahmy
    Mohandessin · 1d ago

    “Reception remembered me. Small thing, but it matters.”

  • Mahmoud Naguib
    Sheikh Zayed · 1d ago

    “My daughter was nervous and they were very gentle with her.”

  • Ibrahim Halim
    Mohandessin · 1d ago

    “Booked over WhatsApp at midnight and had a slot by morning.”

  • Yasmin Shokry
    Sheikh Zayed · 2d ago

    “Booked over WhatsApp at midnight and had a slot by morning.”

  • Hassan Abdelaziz
    New Cairo · 2d ago

    “Clean, quick, and nobody tried to sell me anything I did not need.”

  • Amr El Masry
    6th of October · 2d ago

    “Booked over WhatsApp at midnight and had a slot by morning.”

  • Adham Abdelrahman
    Mohandessin · 2d ago

    “Clean, quick, and nobody tried to sell me anything I did not need.”

  • Fady Fahmy
    6th of October · 2d ago

    “Good treatment, reception was busy.”

  • Ibrahim Mansour
    New Cairo · 3d ago

    “Dr. Naguib was excellent and I was seen on time.”

  • Jana Wassef
    6th of October · 3d ago

    “The treatment was good. Parking is a problem.”

  • Nour Abdelrahman
    Mohandessin · 3d ago

    “Explained the whole plan and the price before starting.”

  • Passant Lotfy
    New Cairo · 4d ago

    “Parking was easy and the appointment ran to time.”

  • Passant Abdelrahman
    New Cairo · 4d ago

    “Booked over WhatsApp at midnight and had a slot by morning.”

  • Yasmin Shokry
    Sheikh Zayed · 4d ago

    “Third session and the results speak for themselves.”

  • Fady Abdelaziz
    Sheikh Zayed · 4d ago

    “Third session and the results speak for themselves.”

  • Farida Ragab
    New Cairo · 5d ago

    “Explained the whole plan and the price before starting.”

  • Khaled El Gendy
    Sheikh Zayed · 6d ago

    “Booked over WhatsApp at midnight and had a slot by morning.”

  • Aya Ghanem
    6th of October · 6d ago

    “Clean, quick, and nobody tried to sell me anything I did not need.”

  • Laila Naguib
    New Cairo · 6d ago

    “Happy with the result, the wait was longer than I expected.”

  • Karim Lotfy
    6th of October · 7d ago

    “Dr. El Kholy was excellent and I was seen on time.”

  • Hazem El Gendy
    Sheikh Zayed · 7d ago

    “Dr. Darwish was excellent and I was seen on time.”

  • Karim Refaat
    Sheikh Zayed · 7d ago

    “Reception remembered me. Small thing, but it matters.”

  • Karim Barakat
    6th of October · 8d ago

    “Fine, though I had to ask twice for the receipt.”

  • Nourhan Kamel
    6th of October · 8d ago

    “Explained the whole plan and the price before starting.”

  • Aya Nassar
    Sheikh Zayed · 8d ago

    “Reception remembered me. Small thing, but it matters.”

  • Fady Sabry
    New Cairo · 8d ago

    “Reception remembered me. Small thing, but it matters.”

  • Omar El Masry
    New Cairo · 8d ago

    “Good treatment, reception was busy.”

  • Shahd Wassef
    6th of October · 9d ago

    “My daughter was nervous and they were very gentle with her.”

  • Ziad Kamel
    New Cairo · 9d ago

    “Parking was easy and the appointment ran to time.”

  • Nour Hegazy
    Sheikh Zayed · 9d ago

    “Dr. Eissa was excellent and I was seen on time.”

  • Khaled El Sayed
    Mohandessin · 10d ago

    “Booked over WhatsApp at midnight and had a slot by morning.”

  • Hassan Fahmy
    Sheikh Zayed · 10d ago

    “Price I was quoted was not the price I paid.”

    Under four stars — routed to the branch manager, not published.

  • Aya Zaki
    New Cairo · 10d ago

    “Parking was easy and the appointment ran to time.”

  • Laila Abdelaziz
    Sheikh Zayed · 11d ago

    “Waited fifty minutes for a fifteen minute follow-up.”

    Under four stars — routed to the branch manager, not published.

Not replied to yet

a reply is drafted for each · nothing posts until you say so
26 waiting
  • Menna El Kholy5 ★

    “Parking was easy and the appointment ran to time.”

    6th of October · 14d ago

    Thank you, Menna — we are glad it went well, and we will see you next time.

  • Farida Zaki4 ★

    “Happy with the result, the wait was longer than I expected.”

    Mohandessin · 14d ago

    Thank you, Farida. You are right about the wait, and we are working on it.

  • Nourhan El Masry5 ★

    “Booked over WhatsApp at midnight and had a slot by morning.”

    Sheikh Zayed · 13d ago

    Thank you, Nourhan — we are glad it went well, and we will see you next time.

  • Menna Ghanem4 ★

    “The treatment was good. Parking is a problem.”

    New Cairo · 12d ago

    Thank you, Menna. You are right about the wait, and we are working on it.

  • Laila Abdelaziz3 ★

    “Waited fifty minutes for a fifteen minute follow-up.”

    Sheikh Zayed · 11d ago

    Laila, we are sorry — that is not how a visit should go. The branch manager would like to call you; reply here with a good time.

  • Adham Ghanem5 ★

    “My daughter was nervous and they were very gentle with her.”

    New Cairo · 11d ago

    Thank you, Adham — we are glad it went well, and we will see you next time.

  • Hassan Fahmy2 ★

    “Price I was quoted was not the price I paid.”

    Sheikh Zayed · 10d ago

    Hassan, we are sorry — that is not how a visit should go. The branch manager would like to call you; reply here with a good time.

  • Farida Ragab5 ★

    “Explained the whole plan and the price before starting.”

    New Cairo · 5d ago

    Thank you, Farida — we are glad it went well, and we will see you next time.

  • Passant Lotfy5 ★

    “Parking was easy and the appointment ran to time.”

    New Cairo · 4d ago

    Thank you, Passant — we are glad it went well, and we will see you next time.

  • Passant Abdelrahman5 ★

    “Booked over WhatsApp at midnight and had a slot by morning.”

    New Cairo · 4d ago

    Thank you, Passant — we are glad it went well, and we will see you next time.

  • Fady Abdelaziz5 ★

    “Third session and the results speak for themselves.”

    Sheikh Zayed · 4d ago

    Thank you, Fady — we are glad it went well, and we will see you next time.

  • Ibrahim Mansour5 ★

    “Dr. Naguib was excellent and I was seen on time.”

    New Cairo · 3d ago

    Thank you, Ibrahim — we are glad it went well, and we will see you next time.

  • Jana Wassef4 ★

    “The treatment was good. Parking is a problem.”

    6th of October · 3d ago

    Thank you, Jana. You are right about the wait, and we are working on it.

  • Yasmin Shokry5 ★

    “Booked over WhatsApp at midnight and had a slot by morning.”

    Sheikh Zayed · 2d ago

    Thank you, Yasmin — we are glad it went well, and we will see you next time.

  • Hassan Abdelaziz5 ★

    “Clean, quick, and nobody tried to sell me anything I did not need.”

    New Cairo · 2d ago

    Thank you, Hassan — we are glad it went well, and we will see you next time.

  • Amr El Masry5 ★

    “Booked over WhatsApp at midnight and had a slot by morning.”

    6th of October · 2d ago

    Thank you, Amr — we are glad it went well, and we will see you next time.

  • Adham Abdelrahman5 ★

    “Clean, quick, and nobody tried to sell me anything I did not need.”

    Mohandessin · 2d ago

    Thank you, Adham — we are glad it went well, and we will see you next time.

  • Fady Fahmy4 ★

    “Good treatment, reception was busy.”

    6th of October · 2d ago

    Thank you, Fady. You are right about the wait, and we are working on it.

  • Malak El Kholy5 ★

    “Dr. El Kholy was excellent and I was seen on time.”

    Sheikh Zayed · 1d ago

    Thank you, Malak — we are glad it went well, and we will see you next time.

  • Sara Wassef5 ★

    “Parking was easy and the appointment ran to time.”

    Sheikh Zayed · 1d ago

    Thank you, Sara — we are glad it went well, and we will see you next time.

  • Habiba Fahmy5 ★

    “Reception remembered me. Small thing, but it matters.”

    Mohandessin · 1d ago

    Thank you, Habiba — we are glad it went well, and we will see you next time.

  • Mahmoud Naguib5 ★

    “My daughter was nervous and they were very gentle with her.”

    Sheikh Zayed · 1d ago

    Thank you, Mahmoud — we are glad it went well, and we will see you next time.

  • Ibrahim Halim5 ★

    “Booked over WhatsApp at midnight and had a slot by morning.”

    Mohandessin · 1d ago

    Thank you, Ibrahim — we are glad it went well, and we will see you next time.

  • Jana El Masry5 ★

    “Parking was easy and the appointment ran to time.”

    6th of October · today

    Thank you, Jana — we are glad it went well, and we will see you next time.

  • Salma Shokry5 ★

    “Third session and the results speak for themselves.”

    Sheikh Zayed · today

    Thank you, Salma — we are glad it went well, and we will see you next time.

  • Nourhan Soliman2 ★

    “Price I was quoted was not the price I paid.”

    New Cairo · today

    Nourhan, we are sorry — that is not how a visit should go. The branch manager would like to call you; reply here with a good time.